Home > Search Results: keywords:"užití fotografie"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Using photographs in marketing campaigns on social networks
 Doleželová, Simona ; Císařová, Zuzana (advisor) ; Dobřichovský, Tomáš (referee)
Title of the Master's Thesis: Using photographs in marketing campaigns on social networks Abstract: This master's thesis focuses on the issue of authorship of the photographs used in marketing campaigns on social networks. For the purpose of dealing with this matter, the thesis defines how the company which is willing to use the photographs in marketing campaigns on social networks, should act so that there wouldn't be any violation of authorship of photographer or any violation of the photographed person's rights. The thesis also specifies the matter of another author's work that could pose as a theme of a photography. The thesis deals with the issue of in which circumstances could the photography be used on social networks. The text of this thesis itself is divided into eight chapters. At first the topic of photography is specified not only from historical side but also from the legal point of view. Moreover, there are individual aspects of authorship related to photography as authorship and photographer's right. Text of this master's thesis defines personal and property rights to photograph. The thesis also deals with restrictions associated with capturing someone or somebody else's belonging in the photo. It also describes the issue of usage of a photography without author's permission and mainly with...
Detailed record
Authorship of the online photography
 Tomášková, Lucie ; Teplá, Jana (advisor) ; Štefaniková, Sandra (referee)
This thesis focuses on the issue of authorship of the online photograph. For purpose of dealing with this matter the thesis defines term photograph from the media and legal point of view and deals with the ethical and the legal aspect of use of photograph. The thesis pursues the principle of authorship and stipulates all the conditions which shall be fulfilled in order to determine the origin of authorship. Other part of this thesis is focused on the possible means of use of online photograph with and without the consent of its author according to the applicable laws of the Czech Republic. In this part, all suitable means of use of photograph are described - use for the personal need, free use and news licence. The licence agreement and related matter of online photograph provided by the photo bank are analysed as the use of online photograph with the consent of the author. In conclusion of the practical part, the thesis briefly pursues court decisions in connection with the use of online photograph available so far. Final part of this thesis deals with the issue of use of online photograph in practice. For these purposes the content analysis of mentions of authorship of online photograph used by the Internet sites Ihned.cz and Moda.cz was performed and was supplied by the statements of the...
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English